As CEO of Creative Mornings, Tattly, and the newly launched Creative Guild, Tina Roth Eisenberg oversees some highly creative teams. Rather than follow traditional leadership practices, she’s writing her own rules that prioritize joy, generosity, and confetti. In this inspiring talk, Eisenberg explains how she’s building a workplace her employees are excited to go to every day, including:

The non-traditional interview questions she asks job candidates
How to show up to work as your authentic self, and help your team can do the same
How she infuses her workplace with surprise and delight