Master of Disaster is a free classroom program designed to help young people learn about emergency preparedness. The program teaches youth about hazards in BC—like floods, wildfires, earthquakes and tsunamis—and shows them how to get prepared, both personally and at home.
Team
Harry Olson
–
Client
Government of BC
–
Images courtesy
of EmergencyBC
Through a combination of primary and secondary research, we quickly found that branding crisis provoked action which induced fear and discrimination. EmergencyBC took an inclusive approach through one year of stakeholder interviews with First Nations in British Columbia as well as in-depth interviews with teachers and parents.
We found that branding crisis using imagery brings previous experiences of trauma.
We found that branding crisis using imagery brings previous experiences of trauma.
Our universal approach uses icons and illustrations as a method to communicate preparedness across language and culture.
Our universal approach used icons and illustrations as a method to communicate preparedness across language and culture.
Accessible – Simplifying the language of emergency preparedness for all ages, backgrounds, in a quick and easy way.
Inclusive – Creating transparency and inviting moments. Creating windows of knowledge and research points.
Collaborative – Showing that we are collaborative in a welcoming way with all cultures and backgrounds.
Impact – We put our research into action. It’s applied to the real world where it makes a difference and has a voice and people can contribute to it.
During the pandemic, we helped illustrate activity sheets like colouring and games for kids and adults. These were distributed provincially and reviewed by Dr. Bonnie Henry's office.
We're a brand and service design studio improving everyday experiences for business and service providers.
We're a branding and service design
studio improving everyday experiences
for business and service providers.
We're a branding and service design studio improving everyday experiences for business and service providers.
We're a branding and service design
studio improving everyday experiences
for business and service providers.
We're a branding and service design studio improving everyday experiences for business and service providers.
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Say Hello at
info@haocreative.ca
Grateful to be living and working on the traditional and unceded territories of the Coast Salish Territory of the Lekwungen and W̱SÁNEĆ nations.