EmergencyBC

Brand Identity / Brand Strategy / Print

Master of Disaster is a free classroom program designed to help young people learn about emergency preparedness. The program teaches youth in grades 4 to 8 about hazards in BC—like floods, wildfires, earthquakes and tsunamis—and shows them how to get prepared, both personally and at home.

Research

Through a combination of primary and secondary research, we quickly found that branding crisis provoked action which induced fear and discrimination. EmergencyBC took an inclusive approach through one year of stakeholder interviews with First Nations in British Columbia as well as in-depth interviews with teachers and parents.

We found that branding crisis using imagery brings previous experiences of trauma.

Our universal approach uses icons and illustrations as a method to communicate preparedness across language and culture.

Our universal approach used icons and illustrations as a method to communicate preparedness across language and culture.

Accessible – Simplifying the language of emergency preparedness for all ages, backgrounds, in a quick and easy way.

Inclusive – Creating transparency and inviting moments. Creating windows of knowledge and research points.

Collaborative – Showing that we are collaborative in a welcoming way with all cultures and backgrounds.

Impact – We put our research into action. It’s applied to the real world where it makes a difference and has a voice and people can contribute to it.

"I really like the look of the new booklet! I really think it will attract student attention and interest. I really like the look of the new booklet! I really think it will attract student attention and interest."